We are a manufacturers representation firm that was created out of a passion for audio technology and a drive for sales success. Frequency Sales is committed to offering only the best representation for the best that the audio market has to offer.
We specializes in covering the Illinois and Wisconsin markets where our relationships run deep and are rooted in trust and based on mutual success. With over a decade of audio and sales experience under our belt we are confident that we can help your organization exceed your objectives.
The Founder and President of Frequency Sales, LLC, is an audiophile who’s passion for all things sound and engineering has been growing since he was old enough to hold a guitar and slide the knobs on a mixer! Frequency Sales, LLC started as a dream many years before becoming a reality in early 2010. Prior to founding Frequency Sales, Gene served Guitar Center in a managerial capacity for 7 years, all the while focused on the training, development and sales success of the Pro-Audio Department. Prior to moving to the Manufacturing side of the audio business, Gene was awarded the Guitar Center National Award for Outstanding Service for offering internal and external customers top-notch service and support.
Most recently Gene was the National Sales Manager for PreSonus Audio Electronics where he was a part of and leader for the team that achieved success in expanding the distribution of the PreSonus line and sales success directly related to those activities.
When not out representing the best the industry has to offer, Gene enjoys spending time at home with his wife and kids and playing in his home studio.
Alex was born and raised in Toledo, Ohio. His father Jim was an audio engineer who built and ran a recording studio. As a result, he grew up with a strong passion for music. Playing in bands and on his own throughout high school and college, Alex quickly learned he also had a passion for the more technical side of music. In 2012, he moved to Chicago to pursue an Audio Engineering degree from Columbia College. He graduated with a bachelor’s degree in Audio Design & Production in 2014 and began working in the studio industry recording freelance around the city and eventually building his own studio in 2017. All the while, he also worked in Pro Audio sales at Guitar Center Chicago; continuing to build his knowledge, contacts, and clientele in the industry.
He joined Frequency Sales in April 2019 and couldn’t be happier to be a part of the team as he continues to grow and learn more about the wonderful world that is the music industry!
